BODYBAR is a modern Reformer Pilates studio and boutique fitness brand built around athletic, instructor-led workouts and a community that makes showing up feel easier. We’re growing fast with studios opening across the country, which means there’s a real opportunity for entrepreneurial, people-first owners to bring Reformer Pilates classes to new markets. If you’re looking for a healthier, more balanced way to build a business, (and a community!) we’d love to talk more.
Entrepreneur Franchise 500
Inc. 5000 List of Fastest-Growing Private Companies
Inc. Best Workplaces - Southwest Region
Quantum Certified Workplace
Take the next step toward franchise ownership today!
A Franchise Model that Works for Everyone
BODYBAR is one of the most affordable Pilates franchise opportunities on the market, but that doesn’t mean we’re not a high profit opportunity. Our classes and monthly memberships provide you with recurring revenue stream, and retail as much as 15% of your gross revenue.
BODYBAR Pilates is built on a scalable studio model designed for long-term success and high profit outcomes. Membership-based programming creates predictable, recurring revenue, while strong member retention helps studios build a stable foundation and move toward positive cash flow efficiently. Retail sales can also contribute as much as 15% of total studio revenue, adding another layer of growth potential for franchise owners.
Good for Business
Guided site selection and build-out
Operations and marketing support
Upscale studio with a well-known brand
17% greater revenue capacity than competitors
Modern equipment, technology, and branded merchandise
Recurring membership revenue streams
Good for You
Rewarding and flexible workdays
Ongoing training and education
A community of kind, motivating experts
Financial freedom
Owner-operator and semi-absentee ownership options
90+ studios
18,000 members and growing
110 franchise owners
25 states
Founded 2012
How it Works
Becoming a BODYBAR owner doesn’t happen overnight, but it does happen step by step. From first call to opening day, we’ll be right there with you.
We begin with a big picture conversation to talk through market interest, capital readiness, and ownership goals. This helps us determine fit and if we continue to move on to the next stage of discovery.
02
Brand & Model Deep Dive
This stage provides prospective owners with a deeper look into BODYBAR— our story, operating model, studio economics, and growth strategy. Prospective owners will gain insight into how the brand scales and what success looks like within our system.
03
Franchise Application + FDD Review
Qualified candidates will receive the Franchise Disclosure Document and formal application materials. This stage provides specific insight into investment structure, obligations, and system standards. Our team will walk you through every detail and open things up for discussion to make sure all your questions are answered before we move forward.
04
Validation + Financial Planning
Prospective owners have the opportunity to connect with current franchise owners to share real-world insights, answer questions, and provide mentorship and support. During this phase, candidates fine-tune financial planning and continue territory discussions. Candidates will also participate in leadership validation calls, where they’ll get to know leaders behind the brand and gain invaluable access to industry veterans.
05
Territory Strategy + Market Review
The BODYBAR team conducts demographic analysis and strategic market planning to identify optimal territory opportunities. Discussions focus on long-term development potential and smart, sustainable growth.
06
Executive Session | Meet the BODYBAR Team
An in-person executive session at our Fort Worth headquarters provides important face time with leadership, provides an in-depth look into operational systems, and offers an immersive experience of studio culture. This visit helps everyone involved confirm fit and alignment before making a final agreement.
Why Owners Choose BODYBAR
The corporate office put our minds at ease. Business training was extremely helpful and educational, and they checked in with us weekly during presale.
Katy Hubbard and Kayla Jackson Owners of Cahaba Heights and Knox Square in Alabama
Bodybar Pilates is definitely committed to the community and it is one of my favorite parts of being an owner.
Sarah Chaves, Multi-unit owner in Florida
One of the things we love about Bodybar is the culture and the overall environment which we have carried over into our studio.
Karie Maharaj, Multi-unit owner in Texas
After our son was born, Cory and I were looking for an opportunity to open our own business and find financial independence. But we wanted to be part of an industry and movement that we were genuinely passionate about. We’re confident that we’ve found that in BODYBAR Pilates.
Nikki White, Multi-unit owner in Texas
Real Support From Day One
Opening a studio is a big move. The good news: you won’t be doing it alone. BODYBAR supports franchise owners with training, tools, and guidance before you open, plus ongoing help once your doors are open and your community starts growing.
Timelines vary based on market conditions, real estate selection, and buildout factors. Most franchise partners move from agreement to opening within several months, depending on development progress.
Yes. All franchise partners complete structured new franchisee training prior to opening. Training requirements vary slightly depending on the selected ownership model and are designed to ensure operational readiness before launch.
Financial performance information is available in Item 19 of the Franchise Disclosure Document. Average membership and additional performance metrics are available in our Franchise Disclosure Document (FDD) Item 19.
Franchise partners receive ongoing operational, marketing, and performance support following launch. This includes structured communication touchpoints, campaign resources, technology systems, and systemwide education initiatives.
The estimated initial investment for a single BODYBAR studio ranges from $389,964 to $759,356, with a median investment of $583,931. This includes a nonrefundable franchise fee of $60,000 due upon signing the franchise agreement. Detailed cost breakdowns are outlined in the Franchise Disclosure Document (FDD).
