Why Choose Our Fitness Franchise Opportunities?

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Why BODYBAR?

The existing customer base is a major advantage of owning a BODYBAR. Those who know us love the fitness experience we provide – a modern adaptation of Classic Pilates Premier with top-of-the-line equipment produced by Balanced Body®. Each studio is upscale and welcoming, with a comfortable lobby and 14 reformers instead of the standard 12. Customers adore the custom-designed retail too! Open a studio, and you have instant community.

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When it comes to business support, BODYBAR fitness franchises get the best of the best. Our home-office team developed multiple global fitness brands before finding their ultimate passion here, so they know exactly what kind of support is the most helpful during launch and each stage of growth.

Support includes:

Guided location build-out: real estate, construction, staffing, and more › Simple franchise conversion (if you already own a fitness business)
Ongoing owner training and education, in-person and digital
Day-to-day operations support from your area manager (aka franchise coach)
Comprehensive marketing support
Robust CRM and financial benchmarking technology
A fun and fulfilling community Like what you’re seeing so far? Ask us anything about our fitness franchise opportunities.

BODYBAR studio owners have the support they need and the freedom to be their own boss. Think about it: flexible workdays, positive local impact, rewarding community, financial independence. Since there are owner-operator and semi-absentee ownership options, you can choose what’s best for you based on your desired lifestyle. There are more details here about deciding if you’re a good candidate to own one of our fitness franchises.

Revenue Capacity is 17% Higher Than Our Competitors

$300k – 400k

Average First-Year Sales

$370,855 to $623,414

Total Investment*

30%+

Anticipated Profit Margin

$566k

Average Gross Sales (Systemwide)

3 – 6 months

To Achieve Profitability

<3 years

Return On Investment

*You need about 150K liquid capital to open a BODYBAR. The total investment varies, depending on location and whether you convert an existing business or start fresh.

Franchising FAQs

Yes, many are profitable! Of course, not all opportunities are equal, so the earnings of a gym or fitness studio owner range from about 30K to 140K a year. Speed to ROI varies as well, due to many factors: the fitness concept, level of franchisor support, real estate costs, equipment costs, and staffing requirements.

Before investing, it’s ideal to gather information about:
Why the fitness franchise is a good investment (e.g., case studies)
What risks you will take on
Market demand and demographics in your selected territory
The culture of the organization
The level of support provided by the franchisor (financing, construction, marketing, etc.)

The Franchise Disclosure Document (FDD) will contain all the legal details you need to know, including disclosures about initial and ongoing fees or royalties.

First, select a growing fitness category that you’re passionate about. Then find a brand that provides the right balance of corporate support and franchisee freedom. For example, you may enjoy the structure of a full marketing plan and strict brand guidelines from the franchisor, or you may want to operate more outside of the box. Additionally, look for a brand with existing recognition, proven recent growth, and a market research team helping build out new business units.

Sponsored articles may tell you that mega-gyms like Planet Fitness are the way to go, so you may find yourself asking, “Why buy a small fitness franchise?” The truth is, boutique gym franchises may be the best fitness studio franchise option, now that a global pandemic has influenced many consumers to choose smaller, cleaner spaces. Fast-growing fitness verticals include Pilates and online/virtual fitness.

This may ultimately come down to the preference of the entrepreneur. However, group fitness franchises like BODYBAR are better for member retention than gym franchises that focus on solo sessions.

The health and fitness industry is projected to “show an annual growth rate (CAGR 2022-2026) of 8.9%, resulting in a projected market volume of $9.8B by 2026.” And it’s predicted that franchise businesses in the vertical may grow up to twice as much as that, due to their relative stability and support services.

The ideal space for a BODYBAR Pilates studio is between 2,000 and 2,400 square feet. This allows for plenty of space for our equipment, reception area, and other amenities.

As part of the process of becoming a BODYBAR franchisee, you’ll receive a Financial Disclosure Document (FDD) which will include all of the financial information, including income expectations. You’ll also have an opportunity to speak with current owners during the validation process.

This information will be included in the FDD you will receive as part of the purchase process. The Federal Trade Commission’s guidance regarding items such as profit margins is that they should only be discussed in the FDD, and we adhere to that guidance.

Yes, you need to complete the BODYBAR certification program to teach. This certification program provides in-depth knowledge of the BODYBAR method, our equipment, and the “soft skills” required to be an effective instructor. Our training program has been approved by the National Academy of Sports Medicine.

If you already have a Pilates certification, you will still have to learn the Bodybar Method, but it will be a bridge training program. During Meet the Team our Director of Programming and Education will be covering those questions.

BODYBAR is growing

and resilient

With a recurring-revenue business model and experienced leadership, BODYBAR makes it possible to run a successful business in today’s economy. Our unique Pilates movement is growing day by day. Get on the ground floor of a nationally recognized brand! There are prime North American fitness franchises for sale near you.

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Why BODYBAR?