What’s New with BODYBAR Pilates?

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September 29, 2020

Customizing a Reformer Pilates workout for each and every client, BODYBAR Pilates launched in the Dallas Fort-Worth area in 2012 and has been steadily expanding in the Lone Star State ever since. The COVID-19 pandemic has not dulled momentum as franchisees have been offering a live-streaming platform, BODYBAR Live!, in addition to in-person sessions in accordance to all CDC, local, state and federal guidelines. 

Serving as a true testament to our staying power, we recently opened our newest BODYBAR location in the Tanglewood community of Fort Worth on August 1. We continue to raise the bar in the industry as we seek strategic growth in Texas and beyond. In fact, we recently signed franchise agreements to launch in the Atlanta area, as well as Kansas City and Boston! In our home state, BODYBAR is set to launch in Keller and Southlake. All this growth highlights that BODYBAR is a top health and fitness franchise, and we’re only looking to grow more!

Despite the pandemic, BODYBAR has awarded 11 new territories since the end of July, with development continuing throughout the country. Target markets include Austin, Houston and San Antonio in Texas to Kansas City, Oklahoma City, Phoenix, Tampa, Atlanta and Salt Lake City. 

BODYBAR has carved out a special niche by offering 40- to 50-minute workouts that are high-intensity yet low-impact. Our spa-like setting draws in clients, and our trainers understand the needs of members and can tailor workouts accordingly. As a result, we’ve won a loyal following among fitness enthusiasts and beginners alike who are looking not just for toned muscles, but a complete, full-body workout.

The BODYBAR franchise is also building on national demand for Pilates: nine million Americans are interested in or practice Pilates. For franchisees, BODYBAR provides help with site selection and buildout in addition to operational and marketing support. Such strategies ensure that our owners have all the materials they need for a successful launch and for growth in the years to come.

Franchisees at BODYBAR understand that a lasting commitment to fitness delivers value both now and in the long run. Carving Pilates into a rewarding and transformative experience has brought much success to BODYBAR and continues to do so as we move into strategic new markets across the country.

Click here to learn more about our swift COVID-19 response, and be sure to check out this Q&A with BODYBAR CEO Matt McCollum.

BYOB – Be Your Own Boss at a top health and fitness franchise! Visit bodybarpilates.com/own-a-studio/ to learn more about our franchise opportunities.