Why You Should Find a Brand that Aligns with Your Mission
Measuring success is subjective and depends on the person, the context of the situation and what is important to the end result. For example, if your goal is to lose weight or change your body, then weight loss may not be the best way to measure success. Inches show true change, and losing inches often means you’re making better progress towards a healthy lifestyle.
The same goes for your business goals. Earning $1 million in revenue may sound like a big number, but it doesn’t necessarily mean you’ve accomplished your goals. As the internet continues to be splashed with flashy headlines like “lose 20 pounds in 1 week” or “make $1 million in one year,” it’s important to remember that while that messaging is enticing, those headlines should be taken with a grain of salt and a real measure of success often won’t be seen in numbers.
Whether we are talking about body size or business size, measurement is subjective. A franchise brand may highlight impressive numbers, but that doesn’t mean they have the support or community that a franchise like BODYBAR does. In order to see the full picture, it’s imperative that you do your research. What’s the initial franchise investment? What will your return on that investment be? What type of support will you receive and what will it take to be successful as a franchise owner? In addition to finding answers to these questions, you must also take the time to get to know the people behind the brand, including its current franchisees. They will give you a candid, inside look into business ownership and help you determine if it’s the right investment for you.
But, more than anything, you need to ensure that the brand’s overall mission resonates with you and your understanding of success. At BODYBAR, we measure success by the number of lives we’re able to impact with our brand. At the end of the day, we’re focused on helping people reach their financial and fitness goals, and we look for owners who are aligned in that mission and want to succeed with us. And while we recognize that the financial side of our business is certainly important, the social benefits of the fitness industry and the impact we make on the people and communities around us is far more significant.
The benefits of owning a fitness franchise are plentiful, and BODYBAR Pilates is continuing to grow at a rapid rate with natural leaders who are interested in getting in on the ground floor of a flourishing business. What better way to measure your success than alongside a team that has the passion and drive for hitting new goals in a positive atmosphere? Contact us today to get the conversation started.
