Fitness Business Growth and the Role of Pilates

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June 28, 2021

There’s a reason fitness franchises are booming – the global health and fitness industry generates more than 90 billion U.S. dollars in revenue per year. And the health club franchise market is especially thriving, with huge revenues expected by 2030.

Health and Fitness Industry Growth Statistics

Fitness industry growth is bouncing back from its early COVID-19 slump and is set to grow even more in the next several years.

The global fitness association IHRSA also shares compelling health and fitness statistics:

  • Franchises and large chains are leading sources of growth in the industry post-pandemic.
  • 80% of all health club and studio operators expected continued growth in 2023 and beyond.
  • 64% of Americans think wellness is more important than other activities, including leisure activities.

The Power of the Pilates Industry

With more than nine million people practicing Pilates in the US (and counting!) and more industry growth expected, what is it about Pilates that’s so attractive?

As Insider reports, Pilates is an effective (and celebrity-approved) exercise that emphasizes strength, flexibility and breathwork. A 2016 study highlighting Pilates’ effects on 60- to 80-year-old participants found that Pilates can help improve muscle strength, reduce the risk of falls, and improve overall mood. Additional benefits of Pilates include increased flexibility, improved posture, reduced back pain, better sleep, and lower stress levels!

And there’s more to love. While the Pilates Reformer machine adds more resistance to certain movements, equipment isn’t a must; general Pilates movements can be practiced almost anywhere. For example, many dedicated members of BODYBAR Pilates kept up their routine with our live, at-home platform during the heat of the COVID-19 pandemic.

Finally, Pilates complements a variety of workout routines. Whether you’re a college football player, a marathoner, or a powerlifter, Pilates can help you strengthen your core and align your mind, body, and spirit!

A Key Player in the Health and Fitness Club Industry

BODYBAR Pilates’ strong franchise system provides workouts that are simply unmatched, along with franchisee support that enables owners to start a fitness business they love with the backing they need to grow it.

The BODYBAR Pilates boutique fitness franchise concept quickly became a health-and-wellness hit in the Dallas-Fort Worth area. Now, we’re taking the BODYBAR movement nationwide with expansion in territories across the United States.

Interested in becoming a BODYBAR Boss? Learn more about our Pilates franchise opportunities today.