The Power of Pilates and the Strength of the Fitness Industry

Fitness and Health Club Industry Growth – and Growth of the Pilates Industry

There’s a reason why fitness franchises are booming — the global fitness and health club industry generates more than 100 billion U.S. dollars in revenue per year. And the health club franchise market is especially thriving, with huge revenues expected by 2028. 

Health and Fitness Industry Statistics 

A comprehensive report released by Report Consultant shares: 

• Globally, there are 180,000 fitness clubs. 
• Those clubs have about 145 million members. 

The global fitness association IHRSA also shares compelling health club industry statistics: 

• The industry experienced 22% growth between 2010 and 2019, and post-pandemic recovery looks promising in 2021.
• 94% of people who left their gym due to COVID-19 say they plan to return. 
• Millennials make up 35% of total US health club members, making them the largest age demographic. Yet Gen-Z is paced to catch up. 

The Power of the Pilates Industry 

With more than nine million people practicing Pilates in the US (and counting!), what is it about Pilates that’s so attractive? As Insider reports, Pilates is an effective (and celebrity-approved) exercise that emphasizes strength, flexibility and breathwork. 

A 2016 study highlighting pilates industry statistics looking at 60- to 80-year-old participants found that Pilates can help improve muscle strength, reduce the risk of falls and improve overall mood. Additional benefits of Pilates include increased flexibility, improved posture, reduced back pain, better sleep, and lower stress levels!

And there’s more to love. While the Pilates Reformer machine helps add more resistance to certain movements, general Pilates movements can be practiced almost anywhere, with or without equipment. For example, many dedicated members of BODYBAR Pilates kept up their routine with our live, at-home platform during the heat of the COVID-19 pandemic.

Finally, Pilates complements a variety of workout routines. Whether you’re a DI collegiate football player, a marathoner or a powerlifter, Pilates can help you strengthen your core and align your mind, body and spirit!

A Key Player in the Health and Fitness Club Industry

BODYBAR Pilates is poised to take the nation by storm with a strong franchise system providing workouts that are simply unmatched.

Our Reformer Pilates workouts are high intensity but low impact, which means that members spanning a wide variety of ages and fitness levels can all receive a challenging, yet accessible, full-body workout. 

The BODYBAR Pilates boutique fitness franchise concept quickly became a health-and-wellness hit in the Dallas-Fort Worth area. Now, we’re taking the BODYBAR movement nationwide with expansion in territories across the United States, including Kansas City, Salt Lake City and Phoenix. In Mid-2021, we signed a two-unit deal in South Tampa, marking BODYBAR’s first entrance into the Sunshine State!

Now is the time to get in on the ground floor of our exciting fitness and health club franchise opportunity and stretch to new heights!

Interested in becoming a BODYBAR Boss? Learn more about our Pilates franchise opportunities today.